So why do some apps, such as Pandora, choose to camouflage themselves in this sea of blue? Beyond using blue as a neutral color, some brands use it to symbolize various natural and man-made elements. The best-known yellow app is Snapchat, the color of which matches the targeted user base– millennials and younger–and conveys a sense of creativity that is important to the company’s core values. Dynamic media apps, such as Netflix, YouTube, and iHeartRadio, and healthcare apps such as Walgreens and CVS often rely on red. As they became successful, other companies followed their lead. Early app developers chose the color to smooth their foray into the mobile ecosystem and foster trust among digital users. Shades of blue convey a sense of calm, trust, and openness, while colors such as purple, yellow, and orange are associated with things that are unusual, youthful, and weird, respectively.īlue, in other words, is a safe choice for designers-closer to neutral than neutrals. The primary color is the most common favorite color across cultures, genders, and ages, making it attractive to brands looking to appeal to a wide audience. There’s a very simple reason corporate branding teams have the blues. If that’s the case, why would the company take a step to blend in, rather than try to stand out? Luminous Logos Pandora rebranded to herald in the new experience of Pandora Plus, which competes with Spotify, YouTube Red, and Amazon’s streaming music services by getting rid of advertisements. The logos of Skype, Venmo, Facebook, GroupMe, Twitter, and LinkedIn are all a similar hue, and the music application Pandora recently changed its logo from a white background with a thin, dark blue “P” to a thick, light blue “P” icon in which blue takes up most of the space. The list continues on with green, pink, purple, and finally, trailing far behind, yellow.īlue seems particularly popular in tech and digital applications. In entrepreneur and blogger Stuart Hall’s “ The Colors of An App Icon,” he plots the top 200 free iOS apps by color and finds a particularly large cluster of blue apps, followed by red. Open your smartphone home screen: See a lot of blue? We thought so. If that’s the case, designers are quite generous with their compliments, especially when it comes to brand logo colors and, by extension, mobile application icons. What do you think of Uber’s rebranding with their new app icon and logo? Let us know in the comments below.They say imitation is the sincerest form of flattery. Our new brand reflects that reality by working to celebrate the cities that Uber serves.” Today we aspire to make transportation as reliable as running water, everywhere and for everyone. “Uber started out as everyone’s private driver. Uber’s tagline has also changed, from “Everyone’s private driver” to “Get there.” In the blog post, Kalanick said that they changed their branding and logo to celebrate the cities that they operate in. The background colours will eventually be customized for every country Uber operates in as well. Drivers will see a red app with sharp patterns, and riders will see a greenish-blue app with smooth, rounded patterns. The new icons are much brighter with designs heavy on abstraction. In the app that customers see, there is a single line representing the passenger’s journey in the Uber car. In the version of the app for drivers, there are two lines, representing the process of picking up and dropping off passengers at multiple points. “Have you ever looked at someone’s hairstyle and thought “oh my, you peaked in the 1990s?” Well that’s a bit how I feel about Uber’s look today.” In the blog post, Uber’s CEO and cofounder Travis Kalanick said: The logo change comes at a time when Uber’s valuation continues to skyrocket, most recently to $62 billion, and its ambitions drive it into countries and product categories. The ride-sharing company ditched its plain U-shaped logo in favour of a new futuristic design for its current apps.
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